I'm just about to head off to some friends for a nice New Years dinner, but first I just wanted to share something with you about 2009, and why YOU should stay close to ME in 2009.

It was my fathers birthday on the 28th of December, so yesterday he and my mother went out to buy him a nice looking suit as a birthday gift from the family.

Before they went, I told them to pay a little extra for the suit and choose a smaller store, not go for one of the larger chains here in Sweden. They didn't listen to me and instead they went through 3 classic and well-known stores in order to try find a nice suit.

You see, my father is pretty short and have a few extra pounds, so I told my mother to make sure to get the suit tailored, but she said it wouldn't be a problem to find him a suit at the bigger stores.

When they came home, I knew how it had turned out.

My father tried out some suits at the bigger stores, and just like I said, it wasn't fitting him perfect. Either it was the body of the jacket or the sleeves that were too long.

Sure, that was one of the reasons I told them to pick a smaller store, but the most important thing was regarding the treatment. You see, at the larger stores, the personal touch didn't exist. The staff were standing at the counter and talking to each other, making jokes, basically they were doing everything else but taking care of their customers!

The second they stepped into the smaller store, they had a staff member come up to them and asked if there was something they needed help with. In a matter of seconds, they had 3 suits my father tried out, and he found one that he just loved, but it was the same problem as he came
across at the other stores, the suit wasn't fitting 100%.

So what did the staff member at this store do?

He took out the seewing needle and tape measurement in order to get the suit tailored for my father!

The bottom line, my mother ended up paying a little more and chose the smaller store, which resulted in the fact that my father got the suit he wanted, and it is going to look amazing on him!

What's the message behind all this?

Well, in 2009 it's going to be even more important then ever before to focus on the treatment of the customers, and with greedy owners only thinking about money and growing its company, somewhere down the road you lose the most important thing - the connection and trust from
your customers!

So that's the reason I don't see you as a customer that I am going to sell my Burn Fat at Home program to, I see you as someone to build a relationship with for the future.

By staying with me in 2009 you are going to see that I will take care of you no matter how much my business grow and how much money I make.

As a proof of that, I have built a free community at http://burnfatathome.ning.com for you so we can get to know each other, I am spending hours a day mailing and chatting with Burn Fat at Home followers, even though I haven't received a penny from some of them!

I have given away free workout programs and nutrition programs, all for you! I am also having a huge launch of my Burn Fat at Home Deluxe Package in the middle of January where you will be able to buy the Deluxe Package for the price of the Basic Package.

So with that being said, I just want to wish you a Happy New Year and I hope to hear more from you in 2009, and really hope we can get to know each other!

And as a lesson if you are working in the service industry: ALWAYS help the customer and make the experience as giving and pleasurable as possible for him/her!

By staying with me in 2009, you are going to be treated the way you deserve, I promise you that!
2009 is the year of giving and helping, don't forget that!

Gotta run now, but I talk to you next year =)


Best regards,
Jonas